:root {
  --navy: #0d2b3a;
  --teal: #1b8f94;
  --teal-light: #6fd0c9;
  --steel: #e7eef0;
  --cream: #f7fafa;
  --gold: #c9a05c;
  --ink: #1b1f22;
  --muted: #5b6b70;
  --white: #ffffff;
  --radius: 16px;
  --shadow: 0 12px 32px rgba(13, 43, 58, 0.12);
  --max: 1180px;
  font-size: 16px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Helvetica, Arial, sans-serif;
  color: var(--ink);
  background: var(--cream);
  line-height: 1.6;
}
h1, h2, h3, h4 { font-family: "Helvetica Neue", Arial, sans-serif; font-weight: 800; color: var(--navy); margin: 0 0 .5em; letter-spacing: -.01em; }
p { margin: 0 0 1em; }
a { color: var(--teal); text-decoration: none; }
img { max-width: 100%; display: block; }
.wrap { max-width: var(--max); margin: 0 auto; padding: 0 24px; }
.btn {
  display: inline-flex; align-items: center; gap: 8px;
  padding: 13px 26px; border-radius: 10px; font-weight: 700;
  border: 2px solid var(--teal); cursor: pointer; font-size: .95rem;
  transition: transform .15s ease, box-shadow .15s ease;
}
.btn-primary { background: var(--teal); color: var(--white); }
.btn-primary:hover { transform: translateY(-2px); box-shadow: 0 8px 20px rgba(27,143,148,.35); }
.btn-outline { background: transparent; color: var(--teal); }
.btn-outline:hover { background: var(--steel); }
.pill { display: inline-block; padding: 5px 14px; border-radius: 6px; background: var(--steel); color: var(--navy); font-size: .78rem; font-weight: 800; letter-spacing: .06em; text-transform: uppercase; }

/* Header */
header.site {
  position: sticky; top: 0; z-index: 50; background: rgba(247,250,250,.92); backdrop-filter: blur(8px);
  border-bottom: 1px solid rgba(13,43,58,.08);
}
header.site .bar { display: flex; align-items: center; justify-content: space-between; padding: 14px 24px; }
nav.main { display: flex; gap: 28px; align-items: center; }
nav.main a { color: var(--ink); font-weight: 700; font-size: .92rem; }
nav.main a:hover { color: var(--teal); }
.header-cta { display: flex; gap: 12px; align-items: center; }
.icon-btn { background: none; border: none; cursor: pointer; font-size: 1.3rem; color: var(--navy); position: relative; }
.cart-count { position: absolute; top: -6px; right: -8px; background: var(--teal); color: white; font-size: .65rem; padding: 1px 5px; border-radius: 999px; font-weight: 700; }
.mobile-toggle { display: none; background: none; border: none; font-size: 1.5rem; cursor: pointer; }

/* Hero */
.hero { position: relative; overflow: hidden; }
.hero-media { position: relative; min-height: 560px; display: flex; align-items: center; }
.hero-media img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.hero-media::after { content: ""; position: absolute; inset: 0; background: linear-gradient(100deg, rgba(13,43,58,.80) 0%, rgba(13,43,58,.50) 45%, rgba(13,43,58,.12) 80%); }
.hero-content { position: relative; z-index: 2; color: white; max-width: 640px; padding: 90px 24px; margin: 0 auto; width: 100%; }
.hero-content .pill { background: rgba(255,255,255,.16); color: white; }
.hero-content h1 { color: white; font-size: clamp(2rem, 4.2vw, 3.4rem); margin: 16px 0 18px; }
.hero-content p.lead { font-size: 1.15rem; color: rgba(255,255,255,.92); max-width: 520px; }
.hero-actions { display: flex; gap: 14px; margin-top: 26px; flex-wrap: wrap; }
.hero-content .btn-outline { border-color: white; color: white; }
.hero-content .btn-outline:hover { background: rgba(255,255,255,.15); }

.trust-bar { background: var(--navy); color: rgba(255,255,255,.85); padding: 14px 0; font-size: .85rem; }
.trust-bar .wrap { display: flex; gap: 32px; justify-content: center; flex-wrap: wrap; }

/* Sections */
section { padding: 84px 0; }
.section-head { max-width: 640px; margin: 0 auto 48px; text-align: center; }
.section-head .pill { margin-bottom: 14px; }
.section-head h2 { font-size: clamp(1.7rem, 3vw, 2.4rem); }
.section-alt { background: var(--white); }

.grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 26px; }
.card {
  background: var(--white); border-radius: var(--radius); padding: 28px; box-shadow: var(--shadow);
  border: 1px solid rgba(13,43,58,.06); transition: transform .18s ease;
}
.card:hover { transform: translateY(-4px); }
.card .icon { font-size: 1.9rem; margin-bottom: 12px; display: block; }
.card .icon img { width: 52px; height: 52px; border-radius: 12px; object-fit: cover; box-shadow: var(--shadow); }
.card h3 { font-size: 1.15rem; margin-bottom: 8px; }
.card p { color: var(--muted); font-size: .95rem; margin-bottom: 0; }

.services-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.service-card { background: var(--cream); border-radius: var(--radius); padding: 26px 20px; text-align: center; border: 1px solid rgba(13,43,58,.08); }
.service-card .icon { width: 52px; height: 52px; border-radius: 12px; background: var(--steel); overflow: hidden; display: flex; align-items: center; justify-content: center; margin: 0 auto 14px; font-size: 1.5rem; }
.service-card .icon img { width: 100%; height: 100%; object-fit: cover; }
.service-card h3 { font-size: 1.02rem; margin-bottom: 6px; }
.service-card p { font-size: .85rem; color: var(--muted); }
.disclaimer-note { max-width: 760px; margin: 34px auto 0; text-align: center; font-size: .82rem; color: var(--muted); background: var(--steel); padding: 16px 22px; border-radius: 12px; }

.stage-row { display: flex; gap: 20px; overflow-x: auto; padding-bottom: 8px; scroll-snap-type: x mandatory; }
.stage-card { flex: 0 0 260px; scroll-snap-align: start; border-radius: var(--radius); overflow: hidden; position: relative; height: 320px; box-shadow: var(--shadow); }
.stage-card img { width: 100%; height: 100%; object-fit: cover; }
.stage-card .overlay { position: absolute; inset: 0; background: linear-gradient(0deg, rgba(13,43,58,.88), rgba(13,43,58,.05) 55%); display: flex; flex-direction: column; justify-content: flex-end; padding: 20px; color: white; }
.stage-card h4 { color: white; margin-bottom: 4px; }
.stage-card p { color: rgba(255,255,255,.85); font-size: .84rem; margin: 0; }

.product-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 22px; }
.product-card { background: var(--white); border-radius: var(--radius); overflow: hidden; box-shadow: var(--shadow); border: 1px solid rgba(13,43,58,.06); display: flex; flex-direction: column; }
.product-card .thumb { aspect-ratio: 1/1; background: var(--steel); display: flex; align-items: center; justify-content: center; font-size: 2.4rem; overflow: hidden; }
.product-card .thumb img { width: 100%; height: 100%; object-fit: cover; }
.product-card .body { padding: 16px 18px 20px; display: flex; flex-direction: column; gap: 6px; flex: 1; }
.product-card .cat { font-size: .72rem; text-transform: uppercase; letter-spacing: .05em; color: var(--teal); font-weight: 800; }
.product-card h4 { font-size: 1rem; margin: 0; color: var(--navy); }
.product-card .desc { font-size: .83rem; color: var(--muted); flex: 1; }
.product-card .price-row { display: flex; align-items: center; justify-content: space-between; margin-top: 8px; }
.product-card .price { font-weight: 800; font-size: 1.05rem; color: var(--navy); }
.product-card .price.muted { color: var(--muted); font-weight: 600; font-size: .82rem; }
.product-card .add { background: var(--teal); color: white; border: none; border-radius: 8px; padding: 8px 16px; font-size: .82rem; font-weight: 700; cursor: pointer; display: inline-block; text-decoration: none; }
.product-card .add:hover { background: var(--navy); }
.filter-row { display: flex; gap: 10px; flex-wrap: wrap; justify-content: center; margin-bottom: 32px; }
.filter-chip { padding: 8px 18px; border-radius: 8px; border: 1.5px solid rgba(13,43,58,.15); background: white; cursor: pointer; font-weight: 700; font-size: .85rem; }
.filter-chip.active, .filter-chip:hover { background: var(--teal); color: white; border-color: var(--teal); }

.quote-block { background: var(--navy); color: white; border-radius: 20px; padding: 56px; text-align: center; }
.quote-block p.quote { font-size: 1.4rem; font-weight: 600; max-width: 760px; margin: 0 auto 18px; line-height: 1.5; }
.quote-block .who { color: var(--gold); font-weight: 700; }

footer.site { background: var(--navy); color: rgba(255,255,255,.75); padding: 64px 0 24px; margin-top: 60px; }
.footer-grid { display: grid; grid-template-columns: 2fr repeat(3, 1fr); gap: 40px; margin-bottom: 40px; }
footer.site h5 { color: white; font-size: .9rem; letter-spacing: .04em; text-transform: uppercase; margin-bottom: 16px; }
footer.site ul { list-style: none; padding: 0; margin: 0; }
footer.site li { margin-bottom: 10px; font-size: .9rem; }
footer.site a { color: rgba(255,255,255,.75); }
footer.site a:hover { color: white; }
.footer-bottom { border-top: 1px solid rgba(255,255,255,.15); padding-top: 22px; font-size: .78rem; display: flex; justify-content: space-between; flex-wrap: wrap; gap: 10px; }
.compliance-box { font-size: .78rem; line-height: 1.6; max-width: 900px; margin: 0 auto 32px; color: rgba(255,255,255,.6); text-align: center; }

/* Treatment programs */
.program-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 26px; }
.program-card { background: var(--white); border-radius: var(--radius); box-shadow: var(--shadow); border: 1px solid rgba(13,43,58,.06); padding: 28px; }
.program-card h3 { display: flex; align-items: center; gap: 10px; font-size: 1.2rem; margin-bottom: 6px; }
.program-card .sub { color: var(--muted); font-size: .88rem; margin-bottom: 18px; }
.program-list { list-style: none; margin: 0 0 20px; padding: 0; display: flex; flex-direction: column; gap: 6px; }
.program-list li { background: var(--cream); border: 1px solid rgba(13,43,58,.08); color: var(--ink); font-size: .87rem; padding: 10px 14px; border-radius: 8px; display: flex; align-items: center; justify-content: space-between; gap: 10px; }
.program-list .pname { flex: 1; }
.program-list .pprice { font-weight: 800; color: var(--teal); text-align: right; white-space: nowrap; }
.program-list .pprice small { display: block; font-size: .68rem; font-weight: 600; color: var(--muted); }
.program-list .pprice.muted { color: var(--muted); font-weight: 600; font-size: .8rem; }
.program-card .btn { width: 100%; justify-content: center; }
.programs-teaser { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; }

/* Comparison table ("the honest math") */
.compare-wrap { overflow-x: auto; border-radius: var(--radius); box-shadow: var(--shadow); margin-bottom: 10px; }
.compare-table { width: 100%; border-collapse: collapse; background: var(--white); font-size: .87rem; min-width: 640px; }
.compare-table th, .compare-table td { padding: 14px 16px; text-align: left; border-bottom: 1px solid rgba(13,43,58,.08); white-space: nowrap; }
.compare-table thead th { background: var(--navy); color: #fff; font-weight: 800; font-size: .8rem; }
.compare-table tbody td:first-child { font-weight: 800; color: var(--navy); }
.compare-table tbody tr:nth-child(even) { background: var(--cream); }
.compare-table tbody tr:last-child td { border-bottom: none; }
.badge-most { display: inline-block; font-size: .6rem; font-weight: 800; letter-spacing: .04em; text-transform: uppercase; padding: 3px 9px; border-radius: 6px; margin-left: 6px; vertical-align: middle; white-space: nowrap; }
.badge-most.affordable { background: var(--gold); color: #fff; }
.badge-most.chosen { background: var(--teal); color: #fff; }
.badge-brand { display: inline-block; font-size: .6rem; font-weight: 700; letter-spacing: .04em; text-transform: uppercase; padding: 3px 9px; border-radius: 6px; margin-left: 6px; background: #5b6b70; color: #fff; vertical-align: middle; }
.savings-note { display: inline-block; background: var(--steel); color: var(--teal); font-weight: 800; font-size: .78rem; padding: 6px 14px; border-radius: 8px; margin: 4px 0 16px; }
.programs-teaser .card { text-align: center; }

@media (max-width: 980px) {
  .grid-3, .services-grid, .product-grid, .program-grid, .programs-teaser { grid-template-columns: repeat(2, 1fr); }
  .footer-grid { grid-template-columns: repeat(2, 1fr); }
  nav.main { display: none; }
  .mobile-toggle { display: block; }
}
@media (max-width: 560px) {
  .grid-3, .services-grid, .product-grid, .program-grid, .programs-teaser { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr; }
  .hero-content { padding: 60px 20px; }
}